Welcome

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• Tell us about yourself Start
• What will you learn? (1:36) Preview

  The Product Storytelling Framework

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• Your "Story-Driven Success" (2:32) Start
• The framework overview (1:36) Start

  Before You Start: Goals and Audiences

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• Your goals (4:34) Start
• One story, many points of view (4:04) Start

  Narrative

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• The 4-Part Story Structure (5:14) Preview
• Be Smart with Your Time (7:00) Start
• The Credibility Factor (5:39) Start
• The Power of Authenticity (4:53) Start
• Avoiding Pitfalls (4:48) Start
• Mastering Narratives: Live Tutorial (22:35) Start

  Refine

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• Intro to "refine" (2:00) Start
• Make it short (6:48) Start
• Structuring Long Messages for Clarity (8:16) Start
• Using special lingo (3:25) Start
• English as a second language (3:23) Start
• Using colors (6:19) Start
• Simplifying number display (8:05) Start
• Using it all: Let's refine together! (8:41) Start
• Presentation design 101 cheat-sheet Start

  Present

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• Intro (0:32) Start
• Back to your audience (1:51) Start
• Preventing surprises - Your story's journey (6:15) Start

  Wrapping Up!

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• Wrapping Up (1:03) Start
• The Complete Product Storyteller Checklist Start